Want free tips on improving your digital persuasion prowess?
WHEN YOU TYPE, TEXT OR TWEET: HOW PERSUASIVE ARE YOU?
Erin Gargan King helps sales, marketing and event professionals attract attention, increase influence and sell smarter using the power of effective digital persuasion. Each presentation is an immersive learning experience packed with stories, science and a dynamic formula for becoming a more influential communicator in our screen-centric world.
DIGITAL PERSUASION: Sell Smarter in the Modern Marketplace
Amazon #1 Best-Seller Now Available!
According to a recent Harvard study, we are 34 times more persuasive when we make a request face to face versus asking for something behind email, social or other digital platforms. At the same time, we now spend more time behind screens than in-person. Knowing that the way we do business has changed more in the last ten years than the last one hundred, what is the modern sales pro supposed to do?
If you are someone who spends your precious time reaching out online trying to persuade someone you don’t really know to give you a chance- Digital Persuasion is for you.
You'll learn how to:
- Use social media to send messages that earn meetings
- Pass the 2.5 second “reply or ignore” test
- Apply psychology to trigger emotion in your recipients
- Translate your offline persona to be more influential online
- Attract attention from the first word you type
Erin's keynote was the perfect way for us to kick off our educational program during ISPA EXPO 2018. Erin was a true professional from her interaction with me, my team, on-site AV and all of those that attended the session. She arrived early, stayed late and was one of the most prepared speakers we had all week! She took the time to connect with the audience before her presentation by working the room and shaking hands and speaking with guests as they arrived and took their seats. Her energy and enthusiasm were genuine and the audience connected well with her. She had a great cadence to her presentation and moved from one point to the next while keeping everyone engaged and successfully tying it all together at the end. Her talk is relevant for all levels of management from new trough senior leadership. While the principles are simple and take-a-ways clear, her messaging is relevant to all who sell anything, including their own services! Early morning sessions are never easy and she did a fantastic job. Everyone left motivated and reaching for one of her books. That’s always a great sign!
Mary Helen RogersVP Marketing and Communications, International Sleep Products Association
Erin's formula for creating more persuasive digital content created immediate opportunities for us to improve how we approach our projects and digital marketing overall. She is the rare kind of presenter that has a magnetic energy that draws in a crowd with both humor and fascinating content, creating a memorable and engaging approach to learning.
Brian FieldCOO, UBM Americas
Erin Gargan is pure energy and edge, she challenges her audience to get out of their box and reach for new strategies for success. She is an excellent and engaging speaker that draws the audience in with her delivery of meaningful insights.
Heather ReadySr. Marketing Manager, Abbott Laboratories
Erin was a fantastic, energetic speaker! I can’t wait to invite her back for next year!
Laura ParsonsDirector of Operations, The Americas at ESPA International
Erin’s talk was a polished, standout moment for our Business of Broadcast Conference. Many, many attendees told me her presentation opened their eyes to practical ways they could easily communicate more effectively on social and digital platforms.
Josh MielyDirector, National Association of Broadcasters
Erin’s session was a huge hit at ISPA 2016! It was so well-received and our attendees have been raving about it since......she was one of the top-rated speakers for our entire international conference!
Briana LeeEvent Manager, International SPA Association
Erin’s keynote challenged our sales organization to take a hard look at how we were using social selling and digital persuasion as part of our business development strategy. We made it a requirement for everyone to become certified through her course, and have seen significant increases in prospect response rates from our social media outreach efforts using her formula.
Ray WtulichSVP Marketing, Hitachi Healthcare
Erin’s presentation was a unanimous thumbs-up as the best of the day. Loved her energy, how she challenged and connected with our audience and that she tailored her talk specifically to our industry! Everyone was motivated to improve their digital persuasion skills on social, mobile and email. A year later, I still hear her acronym brought up in sales and marketing conversations.
Karen SunMarketing Director, Synchrony Financial
Erin’s talk challenged, motivated, inspired and, most importantly, STUCK with us for a long time after our sales meeting. I still hear our reps using her quotes and stories from time to time. Her program helped us effectively integrate social into our daily biz dev efforts for a higher opportunities won rate!
Faramarz FarhoodiChief Marketing Officer, Auction.com Commercial Division