Are You Stuck in Copy-and-Paste Mode?

By Erin | May 15, 2018 | 0 Comments

Joanna Coles, author of Love Rules shares her secrets for finding love and meaningful personal relationships in our digital age. But how do those guidelines translate in today’s business landscape? My book Digital Persuasion tackles that exact topic—so, Washington Speakers Bureau kindly brought Joanna and me together to help you connect the dots around building more meaningful romantic AND business relationships in today’s modern marketplace.  You’ve…

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Who Are Your Ideal Prospects? How To Connect and Be Heard

By Erin | May 2, 2018 | 0 Comments

Joanna Coles, author of Love Rules shares her secrets for finding love and meaningful personal relationships in our digital age. But how do those guidelines translate in today’s business landscape? My book Digital Persuasion tackles that exact topic—so, Washington Speakers Bureau kindly brought Joanna and me together to help you connect the dots around building more meaningful romantic AND business relationships in today’s modern marketplace.  In…

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Relationship Role Models: Who Inspires You?

By Erin | May 2, 2018 | 0 Comments

Joanna Coles, author of Love Rules shares her secrets for finding love and meaningful personal relationships in our digital age. But how do those guidelines translate in today’s business landscape? My book Digital Persuasion tackles that exact topic—so, Washington Speakers Bureau kindly brought Joanna and me together to help you connect the dots around building more meaningful romantic AND business relationships in today’s modern marketplace. …

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Does This Deserve a Mulligan?

By Erin | January 30, 2018 | 0 Comments

“No way!” A thick, Chicago-accent shouted at me from the crowd in the middle of a presentation. Standing infant of hundreds of software sales execs, I was showing real examples from my LinkedIn inbox, demonstrating how “sales pros” could have made their digital outreach attempts more persuasive. Sharing “the bad”, I was showing the audience…

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Type These 3 Sentences to Make Sure No One Reads Your Messages

By Erin | January 23, 2018 | 0 Comments

How long do you have to capture someone’s attention in a digital message? In person, you have about eight seconds. But we can read 4x as fast as we can listen to someone speaking. So online, you have just about 2 seconds. How long is 2 seconds? Exactly the time it takes them to read…

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How to ACTUALLY Be Heard

By Erin | May 29, 2017 | 0 Comments

Lee Iacocca, developer of the Ford Mustang, once said, “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Today, Lee’s quote adapted for the digital age might be, “You can have brilliant ideas, but if you can’t get anyone to read or even open your message,…

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Conference

2 Ways to Maximize Your Event Hashtag

By Erin | January 30, 2017 | 0 Comments

I’m just back from sunny Orlando, where I was speaking on the topic of social selling at the International Builders Show. While the acronym (IBS) is unfortunate, the event was anything but! I had the pleasure of meeting members of the marvelous NAHB staff, connecting with some really interesting attendees, and getting to know some…

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Computer and Coffee

Social Media Secrets for Attracting Millennials

By Erin | November 17, 2016 | 0 Comments

Check out this article featured in Pulse Magazine!    

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6 Questions To Ask Before Creating Your Event's Social Media Strategy

By Derek Hart | August 10, 2016 | 0 Comments

Whether it’s Twitter’s new Project Lightening, Instagram’s Search & Explore, orSnapchat’s Our/My Story feature, lately every big network is scrambling for position as the leading link between live event experiences and social media shares.  As an event marketer, it’s critical you consider how your attendee audience engages on social, how cultivating FOMO can drive registrations,…

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6 Questions To Ask Before Creating Your Event’s Social Media Strategy

By Erin | August 10, 2016 | 0 Comments

Whether it’s Twitter’s new Project Lightening, Instagram’s Search & Explore, orSnapchat’s Our/My Story feature, lately every big network is scrambling for position as the leading link between live event experiences and social media shares.  As an event marketer, it’s critical you consider how your attendee audience engages on social, how cultivating FOMO can drive registrations,…

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"As a 2018 RSNA Exhibitor, I participated in today’s Digital Persuasion webinar. I found the content to be very informative and do appreciate the clarification between selling and marketing which is something we often try to blend on our end!"

Lisa Maulit

Executive & Marketing Assistant
ONRAD, Inc.