Does This Deserve a Mulligan?

“No way!” A thick, Chicago-accent shouted at me from the crowd in the middle of a presentation. Standing infant of hundreds of software sales execs, I was showing real examples from my LinkedIn inbox, demonstrating how “sales pros” could have made their digital outreach attempts more persuasive. Sharing “the bad”, I was showing the audience…

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Type These 3 Sentences to Make Sure No One Reads Your Messages

How long do you have to capture someone’s attention in a digital message? In person, you have about eight seconds. But we can read 4x as fast as we can listen to someone speaking. So online, you have just about 2 seconds. How long is 2 seconds? Exactly the time it takes them to read…

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2 Ways to Maximize Your Event Hashtag


I’m just back from sunny Orlando, where I was speaking on the topic of social selling at the International Builders Show. While the acronym (IBS) is unfortunate, the event was anything but! I had the pleasure of meeting members of the marvelous NAHB staff, connecting with some really interesting attendees, and getting to know some…

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6 Questions To Ask Before Creating Your Event’s Social Media Strategy

Whether it’s Twitter’s new Project Lightening, Instagram’s Search & Explore, orSnapchat’s Our/My Story feature, lately every big network is scrambling for position as the leading link between live event experiences and social media shares.  As an event marketer, it’s critical you consider how your attendee audience engages on social, how cultivating FOMO can drive registrations,…

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