LEADERSHIP

Digital Persuasion:
Ignite Your Influence

Best Audience: Executives, Directors, and Managers

When you send a message to an employee, boss, vendor or partner- how do they respond?

Compelling communication in today’s digital marketplace hinges on your ability to positively influence others (without relying on face to face communication) to take action.

In person, you have 8 seconds before someone decides how they feel about you and the message you are delivering. Online, you have just 2.5 seconds- or the length of a mobile notification preview. Presenting a new idea, introducing a new initiative, or downloading a new direction begins with persuading your recipient- in just a few words-that what you have to say MATTERS.

Erin helps leaders evolve their messaging style to be more impactful, influential and persuasive in today's digital age. She shares the big mistake 90% of leaders make in their screen-centric communications with their teams. You'll learn her proven 3 step PUB method, which will show you exactly how to optimize your approach to elicit the responses and actions you're looking for from your very next message.

Learning Objectives:

  • Improve your communication style to be more influential and dynamic in the digital age.
  • How to avoid the number one thing blocking you from being your most persuasive self from behind the screen.
  • Learn Erin's proven, powerful formula so you can create more compelling digital messaging.

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Karen Sun

"Erin was voted unanimously as the best speaker of our entire conference. She tailored her talk specifically for our industry. She challenged and connected our audience with her fiery energy so much that a year later, I still hear her name and concepts brought up in company conversations."

-Karen Sun, Marketing Director, Synchrony Financial